Category: News | Published: 2025-11-25
A New Approach To App Store Revenue
Apple has announced that developers who host mini apps inside a larger iOS or iPadOS app can now qualify for a reduced 15 percent commission on digital purchases made within those mini apps. Mini apps are small, self-contained experiences built using web technologies such as HTML5 and JavaScript. They run inside a host app rather than being downloaded as separate apps from the App Store.
Apple has supported this format since 2017 under its App Review Guideline 4.7, which covers mini apps, mini games, streaming games, chatbots, plug-ins and emulators. This new programme is the first time Apple has offered a financial incentive that directly targets this part of its ecosystem.
The standard App Store commission can be as high as 30 percent for many in-app purchases, so the new 15 percent rate represents a meaningful reduction for developers who operate or contribute to mini app ecosystems. Apple says the aim is to help developers _“grow their business”_ while ensuring that mini apps continue to meet App Store safety, age-rating and payments standards.