Category: Software | Published: 2025-10-02
Users Offered A Choice
Meta has confirmed that UK users will soon be offered a choice, i.e., continue using Facebook and Instagram for free with personalised ads, or pay a monthly subscription to remove them. The subscription will cost £2.99 per month when accessed on the web, or £3.99 per month on iOS and Android. These rates will apply to a user’s first Meta account. If additional Facebook or Instagram accounts are linked via Meta’s Accounts Centre, extra accounts can be added to the subscription for £2 a month (web) or £3 a month (mobile). A dismissible notification will begin appearing to users in the coming weeks, giving adults over 18 time to review and decide.
When?
Meta has not provided an exact date for when the ad-free subscription will go live in the UK, but it has stated that it will begin rolling out “in the coming weeks” as of its official announcement on 26 September 2025.