Category: Software | Published: 2025-07-17
Live Voice Calls Now Coming to the WhatsApp Business API
Until now, only small businesses on WhatsApp could speak to customers using voice messages or voice calls. Larger businesses, e.g. typically those using the WhatsApp Business Platform API, were limited to text-based messaging. However, Meta (WhatsApp’s owner) says that’s about to change. Meta has confirmed that over the coming weeks, voice calling will roll out for enterprise users, allowing companies to speak directly to customers and receive inbound calls within WhatsApp itself.
Receive Live Customer Voice Calls, and Call Them Back
Meta unveiled the new capability during its annual Conversations conference in Miami on 1 July, describing it as a response to increasing demand for more natural, flexible customer engagement options. The update means businesses using the API will soon be able to receive live voice calls from customers, as well as call them back, which is an option not previously available even in limited pilot tests.