Category: News | Published: 2025-06-19
Meta Targets CrushAI in Major Legal Push
Meta has filed a lawsuit in Hong Kong against Joy Timeline HK Limited, the company behind CrushAI, an app that uses generative AI to undress photos of clothed individuals without their consent. According to Meta, the service ran more than 87,000 ads across Facebook and Instagram, often using misleading images and evasion tactics to bypass platform rules.
Repeated Violations
Meta’s lawsuit alleges that CrushAI’s operators repeatedly violated Meta’s advertising policies and continued to create new accounts and domains to distribute ads even after multiple take-downs. Meta said the company operated under names like _“Eraser Annyone’s Clothes”_ and used generic visuals in ads to sidestep detection systems. In one example cited in court filings, an ad featured a split image of a woman clothed on one side and digitally undressed on the other, with phrases like _“BRA OFF”_ and _“PANTS OFF”_ alongside captions such as _“Upload a photo to strip for a minute.”_