Category: Software | Published: 2025-07-03
Ads Appear Only in the Updates Tab
In a major shift for the Meta-owned app, WhatsApp will now allow businesses to promote content in two key areas of the Updates tab, i.e., Status and Channels. These features are separate from private chats and have been used by more than 1.5 billion people daily, according to Meta.
The new monetisation rollout includes three core features, which are:
1\. Ads in Status – short-lived posts similar to Instagram Stories, where businesses can now place adverts that link directly to a chat.
2\. Promoted Channels – businesses and creators will be able to pay to have their Channels suggested to users browsing the directory.
3\. Channel Subscriptions – a new paid model allowing followers to access exclusive content for a monthly fee. WhatsApp will take a 10% commission.